Email recipients, the customers or clients that in great part drive the success of enterprises, fortunately still rely heavily on email and will likely continue to do so despite the ongoing and very frequent misuse by email marketers. Increase engagement, sales and conversions by automating your emails so they are sent at the optimum time, with the most relevant message. Email marketing has become a vital tool for small businesses that want to send regular marketing messages. The initial attractions are obvious - it's fast and cheap. But that's not all email marketing offers sophisticated opportunities to target messages to the right people at the right time and bring in serious business.

Response rates for bulk emails are higher than for direct mailings, thanks to the immediacy of the medium. Results can be measured and used to make subsequent email marketing more tightly focused.