Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is presently essentially more vital and not just in light of the fact that long range interpersonal communication has become but rather on the grounds that SMO additionally enhances SEO execution. Great SMO will drive movement from both direct social site referrals and from web crawlers. Google and Bing acknowledged some time ago that they use Likes, Tweets and +1’s to better rank content. It is a good social proof whether the content is good or not. Still, this works for some kind of content, other types of content never get shared on social because of their nature. Social media optimization is different than traditional SEO and social media optimization creates the opportunity for users to find content and then share it in a way that promotes discussion.